Categories, tags and attributes make products easier to find

Help customers find what they want by adding tags to describe a product. Add attributes like size so customers can search for items most relevant to them.

Product ratings and reviews

Show customer feedback directly on the product page, including a ‘Verified Owner’ label.

Customize for your location

Set the currency, language and measurement units (inches, centimeters or anything else) that’s right for you.

Product sorting and filtering

Let customers sort products by popularity, newness, rating, price or attribute to find the right fit.

Unlimited images and galleries

Include any number of photos to show off your products. Set a featured image to highlight the best photo site-wide.

Unlimited products

Add as many products as you want to sell - your only restriction is your inventory.

Physical, digital, or both

Sell physical products that will ship to a customer, digital products they can download or any combination of the two.

Built-in payment processing from leading providers

Take payments via Stripe and PayPal. Accept credit cards, Direct Bank Transfer, checks or Cash on Delivery.

Shipping options

Give customers the option of pickup, local delivery or shipping. Restrict options available based on customer location.

Shipping rates

Set a flat rate or define specific rates for different products, like extra charges for heavy products. Calculate and show the right rates to customers at checkout.

Order management

Add customer notes, edit stock manually, mark items you shipped, and manage the fulfillment process.

Inventory management

Track stock levels, hold stock after an order is cancelled, get notifications for low and out-of-stock items, hide out-of-stock items and more.

Customer accounts and guest checkout

Allow customers to register and choose to automatically generate usernames and passwords, or not. Display a returning customer login reminder. Enable guest checkout for those who don’t want to register.